Video possesses motion, and motion is an eye catcher. But only a good video will keep your audience’s attention alive.
In this case, we have a client who sells Cloud apps for video enhancement. We set two goals:
- show the effect of applying the particular filter.
- get people familiar with the brand
We started with logo opening. The idea was to show that this company is a seriously oriented to be one of the key players in this field.
Since the brand is new, it was important to create a movement that will imprint the name in the memory. That is why the logo is flying from the bottom and ends on the fix position on the top, while on the same time, the black line moves from left to right to show the transforming effect.
Colors and fonts were aligned with the brand book to match the website’s look and feel.
The biggest challenge was to define a standard template that could be applied to all filters, and all kinds of videos. With the use of neutral color, the frame fits all sorts of videos.
Now we merged the logo opening with the video about the product, to get a whole story in just 10 seconds.
Once the template is defined, the production of others went quickly. And once all the videos were done, we adapted them to for all advertising channels, by creating vertical and square formats.
Video cannot go everywhere, so we did a static alternative to be included in the newsletter, and some other static communication channels.
